Question: What are the key benefits of using the Google display network? (choose 2)
- Placing your business ads on google.com.❌
- Influence consideration.❌
- Sophisticated reporting for performance measurement. ✅
- Massive reach for advertising on any website. ✅
You already have a response here if you are looking for one to this query. Thanks to the vast reach of the Google display network, the ability to advertise on any website is one of the network's two key advantages.
But using the Google display network has additional advantages. In this article, I'll detail the advantages of using the Google display network on your website.
Use of Google Display Advertising: How Important Is It?
Which Benefits Come With Using The Google Display Network?
There are many key benefits to using the Google Display Network for online advertising.
Some of them are that they can reach vast audiences, have inexpensive, flexible formats and sizes, have multiple targeting options, and can be measured.
The essential highlights you need to know are listed below:
1. Can reach vast audiences
Reaching a wider audience is the key advantage of using Google Display Ad. Over 90% of internet users globally can now see your advertisements. Use Google Display Ads if you want to broaden the online audience you can reach for your brand.
With Google's display network, advertisers and companies may run affordable display ads, breaking the mold of pricey commercials. Most display advertisements only cost a tiny fraction of what businesses must spend on direct advertisements.
You can run advertising to various audiences, albeit they may not look as targeted as the search network ads.
3. Visual Media Advertisement
Nothing compares to the visual media advertising you can run through display ads on the display network. Google's display network offers a lower conversion rate (0.72%) than the search network, which gives a rate of 3.48%.
The Google display network permits you to profit from video and image adverts.
4. Optimized Reach
The campaigns on the search network can help you target a smaller audience. Still, they also limit your ability to target a larger number of prospects.
The target audience does really offer a higher conversion rate. However, the conversion rate may be lower depending on the size of your target audience.
However, the Display network enables you to reach audiences that are difficult to reach. There is a huge display network. As a result, the search network may have higher conversion rates than display advertising.
5. Flexible Formats And Sizes
Google Display Network's default ad type can change on its own.
Common sizes for mobile ads
- Square: 250 x 250 pixels
- Small Square: 200 x 200 pixels
- 300 x 250 pixels
- 320 x 50 pixels
- 320 x 100 pixels
common sizes for computer ads
- Large Rectangle: 336 x 280 pixels
- Half-Page Ad: 300 x 600 pixels
- Leaderboard: 728 x 90
- Wide Skyscraper: 160 x 600 pixels
- Large Leaderboard 970 x 90
- Square: 250 x 250
- Small Square 468 x 60
- Banner 250 x 250
6. Multiple Targeting Options
Marketers can target customers in a variety of ways on display networks. A few examples include:
Demographic targeting is an option.
The audience's most recent website visitors also provide targeted insight.
Another possibility for targeting is audience purchasing habits.
7. Performance can be measured
The fact that Google Display Advertising gives you thorough reports of your ads is an additional advantage.
You may track the number of clicks on your advertisements, the cost per click, the number of impressions your ads generated, the number of conversions, and other campaign-related information.
By measuring the outcomes, you can determine which ads are effective and where your visitors are coming from. Making an informed decision is possible using this information.
What is the benefit of Google Ads?
You can make financial decisions using Google Ads. No minimum is required. You also have control over how much you spend each day, each month, and each advertisement. Only when a visitor clicks on your ads will you be charged.
What is included in the Google Display Network?
Your Google Ads may display on over 2 million different websites, videos, and apps that are part of the Google Display Network (GDN).
What Sets Apart Google Search From Google Display Network?
Only those specifically searching for a certain product on Google see the adverts on the search network. On the Google Display Network, however, all visitors see display advertising that is paid for (based on CPC).
The Final Thoughts
With Google Display Advertising, you can rapidly reach profitable new clients. You have access to the network's millions of locations and a wide range of possibilities for customizing and creating display ads that will be shown to the appropriate audience at the appropriate time and location.
Additionally, even tiny businesses may afford Google Display Ads because they are less expensive. Additionally, the design of display ads is such that they aid in your goal-achieving. Whether your company is brand-new or well-established, Google Display Advertising will undoubtedly provide several advantages.